Pro Formula

Born in 1925 as the “soap of the stars,” Lux captivated generations with its promise of glamour, elegance, and radiant skin. From Hollywood icons to everyday women, Lux became synonymous with indulgent self-care—offering not just soap, but a sensorial escape wrapped in fragrance and beauty.

Today, Lux brings this same spirit into the professional world. In B2B, Lux is more than a product—it’s a partner in elevating the everyday. Whether in hospitality, wellness, or corporate environments, Lux Professional delivers premium skin cleansing experiences that combine sensorial delight with trusted performance.